With the dominance of the digital photography over film, it was inevitable that online exhibitions would be created. Tools such as Vimeo, YouTube, and iMovie, make it relatively quick and straight forward to create, organise and broadcast a number of digital images to a global audience.
In addition to this, the viewer is able to have access to exhibits that they may not have the opportunity to see if they were hanging up in a gallery - the white cube. These slideshows can be viewed on any cuboid-shaped digital device. Therefore the exhibitor cannot use any particular hanging plan, or vary the image size.
Instead the artwork is at the mercy of the viewer, who can choose to view it as and when they please, possibly cutting short their exhibition to text or use another app. Furthermore these online tools can be copied, pasted, manipulated and used in ways that the artist had not intended. The viewer might have already seen a particular image, or images, in another context. This could be confusing and distort the photographer's original intention.